The BKT United Rugby Championship is using its collective voice to support Breast Cancer Awareness Month this October. Breast Cancer Awareness Month is an annual international campaign that raises awareness of breast cancer, encourages early detection and promotes support for people affected by the disease.
Throughout October, the BKT URC will be painting our channels pink and encouraging our clubs to do the same – recognising those living with breast cancer, celebrating survivors, remembering those we have lost, and encouraging women and men to be “breast aware”.
LET'S TACKLE CANCER WITH AWARENESS
Early detection matters.
We are reaching out to our rugby community to encourage people to know what is normal for them, to recognise any unusual changes and to seek medical advice if they notice something that doesn't feel right.
Know your normal. Check for changes. Don't ignore something that doesn't feel right.
TACKLE CANCER WITH AWARENESS.
DON'T WAIT FOR THE WHISTLE. GET CHECKED.
SPOT IT. CHECK IT. ACT ON IT.
A SMALL GESTURE. A COLLECTIVE VOICE.
Pink ribbons and pink logos might seem like small gestures – but collectively they can help start conversations and encourage people to take action.
We are rallying our BKT URC rugby family to SHOUT about Breast Cancer Awareness
Across our October matches, you will see Match Officials wearing pink armbands, our on-field branding painted pink, and a range of pink touches across our digital channels showing the BKT URC's support.
We are encouraging our clubs to join us in adding their own voices to the campaign, helping the message reach rugby communities across all five BKT URC territories.
OUR REASON TO SHOUT EVEN LOUDER
This campaign has an especially personal meaning for the BKT URC and our rugby community this year as we stand alongside our very own Aimee Barrett-Theron, who is on a recovery journey following breast cancer.
Aimee is using her own experience and her voice to encourage others to be breast aware, to recognise changes and to seek medical advice when something doesn't feel right.
We want to show Aimee our support and encouragement on her journey – while helping her message reach as many people as possible.
Aimee is strong. Aimee is brave. Aimee is hugely respected across our rugby community – and we are incredibly proud of her for using her voice to encourage others to be breast aware.
Sixteen clubs. Five territories. One collective voice.
Let's SHOUT about breast cancer awareness.
MORE ABOUT BREAST CANCER AWARENESS
Breast Cancer Awareness Month takes place every year from October 1 through October 31 to promote early detection, educate people on risk factors, and raise funds for research.
Key Goals
- Early Detection: Educate people on checking their breasts regularly and recognising unusual changes.
- Support: Honor survivors, remember those lost, and support people currently diagnosed.
- Funding: Raise money for medical research into prevention, treatment, and cures.
- Inclusivity: Remind everyone—including women, men, and non-binary individuals—that breast cancer can affect anyone.
How to Get Involved
- Wear Pink: To show your support
- Share Resources: Spread information on signs, symptoms, and self-check guides.
- Fundraise: Participate in charity events
- Get Checked: Schedule regular screenings or consult a doctor if you notice any body changes.
